COMPANY BACKGROUND
Kalunhawan Marketing Inc. (KMi) is a Filipino health awareness and wellness company founded by a group of medical practitioners who share a common vision: to promote responsible health awareness, healthier living, and informed wellness choices among Filipinos.
The founders of KMi are actively involved in shaping the company’s direction, ensuring that all initiatives are grounded in ethical standards, proper health education, and respect for professional medical practice. While Kalunhawan supports awareness of wellness and health-supporting products, it does not replace medical diagnosis or treatment. Instead, it serves as a complementary platform that encourages education, prevention, and responsible decision-making.
Meaning Behind the Name “Kalunhawan”
Kalunhawan is a Filipino term that refers to “greenery”, derived from the word lunhaw, meaning “green.” Beyond its literal meaning, Kalunhawan symbolizes hope through a natural and balanced lifestyle.
The color green represents abundance, renewal, growth, and harmony with nature. It is widely associated with balance, calmness, and well-being. For Kalunhawan, green reflects our commitment to sustainable living, community care, and a lifestyle that supports overall wellness.
This symbolism aligns with our belief that awareness, balance, and responsible choices are essential foundations of a healthier life.
Our Purpose
The primary purpose of Kalunhawan is to help Filipinos become aware of products that may help support the body and manage common health concerns, while promoting a balanced, informed, and sustainable way of living.
Kalunhawan advocates a holistic lifestyle approach—one that values health, community, and environmental responsibility. Through education, technology, and ethical marketing, we aim to guide individuals toward wellness choices that align with both personal health goals and societal well-being.
Many illnesses and health conditions faced by Filipinos today are influenced by lifestyle, nutrition, stress, and limited access to clear and trustworthy information. Kalunhawan was established to address this gap by providing educational content, product awareness, and guided wellness options that complement proper medical care.
Our platform focuses on health-supporting and wellness products, including but not limited to:
- Immune system support
- Heart and circulation support
- Blood sugar and metabolic wellness
- Joint, bone, and mobility support
- Digestive and gut health support
- Energy, vitality, and stress support
- General preventive health and daily wellness
Kalunhawan does not claim to diagnose, treat, or cure any disease. Instead, we aim to educate and empower Filipinos by helping them understand how certain wellness products may support the body when used responsibly and alongside professional medical advice.
Who We Serve
Kalunhawan is designed for Market Segments A, B, and C, offering:
- Premium yet responsible wellness education
- Clear, simple explanations for everyday Filipinos
- Accessible product awareness without exaggerated claims
Whether you are proactive about preventive health or seeking supportive options to complement ongoing care, Kalunhawan aims to be a trusted guide in your wellness journey.
Our Vision
To become a leading Filipino health awareness platform that empowers individuals and families through credible information, responsible wellness education, and access to products that support healthier living.
Our Mission
- To educate Filipinos about wellness and health-supporting products through clear, responsible, and FDA-compliant information
- To promote health awareness and preventive care across all market segments
- To support informed decision-making without making medical or cure claims
- To leverage technology and AI to make health education accessible, engaging, and easy to understand
- To uphold Filipino values of malasakit, integrity, and responsibility in health communication
Community, Advocacy & Shared Values
Kalunhawan embraces a sharing-economy mindset, where our advocacy is shared with individuals, partners, and communities who believe in promoting a healthy and responsible lifestyle. We support initiatives that encourage:
- Health awareness and preventive wellness
- Ethical and responsible product education
- Environmental mindfulness
- Community empowerment and shared growth
Our goal is to create a trusted wellness ecosystem built on education, transparency, and Filipino values of malasakit and collective responsibility.